When Everything Changes, First Principles Win.

Matt Knoll advises leaders who intend to build organizations that win and keep winning under pressure, scrutiny, and change.

NCAA National Champion Coach
Entrepreneur • Leadership Strategist • Best-Selling Author of Rise. Rule. Repeat.

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Built From Real Championship Transformation

Matt Knoll led Baylor Men’s Tennis from irrelevance to national dominance:

NCAA National Championships | 21 Big 12 Titles | Three-Time National Coach of the Year | Produced an Olympic Gold Medalist and Grand Slam Champion | Raised $22M+ for a world-class facility

His approach has since informed leaders across athletics, higher education, and business.

The Architecture of Sustained Excellence

Matt Knoll sits at the intersection of championship leadership, organizational strategy, and sustained competitive performance.

After building a national championship program and advising leaders across collegiate athletics, Matt now partners with Athletic Directors, executive leaders, and organizations seeking structural advantage—not incremental improvement.

This is not motivational consulting.
It is leadership architecture.

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Matt has worked with athletic departments and programs including:

RISE, RULE, REPEAT

BY MATT KNOLL, Amazon #1 Best-Selling Author

Rise, Rule, Repeat introduces a leadership framework built from decades of experience building championship programs and advising leaders across collegiate athletics.

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Featured on Amazon’s Hot New Releases List

Strategic Advisory for Athletic Departments

Executive Coaching for High-Stakes Leaders

Team & Culture Development

Keynote Speaking & Leadership Forums

EXPLORE SERVICES

“Matt Knoll understands what it takes to win, not just once but over and over. Rise, Rule, Repeat is about building standards, culture, and consistency. Every coach and leader who wants sustained success should read this book.”

Kim Mulkey
LSU Women’s Basketball Coach, Four-Time National Championship Winning Coach, Olympic Gold Medalist
“What I love about Matt’s story is that it’s not just about winning—it’s about building people. Rise, Rule, Repeat shows that leadership done the right way changes lives well beyond the scoreboard.”

Scott Drew
National Championship Coach, Baylor University Basketball
“Matt Knoll understands that true success isn’t about trophies; it’s about building a culture that lasts. In Rise, Rule, Repeat, he captures what every great coach learns over time: that leadership begins with vision, grows through trust, and endures through humility. It requires clarity of purpose, belief in people, and an unrelenting standard of excellence. To finally achieve championship results, it also demands patience, persistence, and flexibility. Matt provides a remarkable roadmap for anyone who believes in the power of team, who aspires to lead with integrity, heart, and purpose, and who wishes to sustain greatness in any endeavor. This is a must-read.”

Dick Gould
Emeritus, Stanford Men’s Tennis Coach.
Director of Tennis,
Seventeen-Time National Championship Winning Coach

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