WHAT PEOPLE ARE SAYING.
WHAT PEOPLE ARE SAYING.
“Coaching isn’t about control; it’s about connection. Matt Knoll captures that beautifully in Rise, Rule, Repeat. His lessons apply to any level, any sport, any leader who wants to bring out the best in others. This book is a reminder that great leadership starts with genuine belief in people.”
Chip Engelland
Coach, Oklahoma City Thunder, Three-Time NBA Champion
“In performance science, we’re constantly searching for what sustains excellence, not just sparks it. Matt Knoll has lived that pursuit. Rise, Rule, Repeat translates decades of championship experience into clear, actionable frameworks that bridge the gap between data and leadership. I often think of the lessons I learned while working with Coach Knoll and apply these frameworks to my daily practice. His approach and frameworks transcend sport and have been a foundation of my work for many years.”
Joshua Nelson Director of Performance Science, Atlanta Falcons
“Coach Knoll created an environment where everyone was expected to grow, not just as players but as people. This enabled the Baylor tennis tradition to be created. The core values of Baylor tennis proved fundamental in building a culture and a team-focused philosophy that I still use to this day. Rise, Rule, Repeat shows exactly how that can be done.”
John Peers
Olympic Gold Medalist and Grand Slam Champion
“Sustained success, in athletics or business, is never an accident. It comes from culture, accountability, and a relentless pursuit of improvement. In Rise, Rule, Repeat, Matt Knoll translates the principles of championship teams into lessons every leader can use to strengthen performance and culture inside their organization.
Michael Shannon
Cofounder and Chairman, KSL Capital Partners; Member, Mayo Clinic Board of Trustees
“Building, nurturing, and sustaining high-performance teams requires many different strategic and execution factors. Matt Knoll has lived this firsthand, and Rise, Rule, Repeat captures the nuances, both on and off the court, of his journey and the insights that enabled and sustained excellence.”
Mark Leschley
Managing Partner, Rho Capital Partners; Chairman and CEO, UTR Sports
“I’ve watched Matt Knoll lead with vision, humility, and conviction. Rise, Rule, Repeat isn’t theory; it’s lived experience. Matt’s approach to leadership has shaped countless athletes, coaches, and programs. Whether you’re leading a team, a company, or an organization, his message will sharpen your focus and elevate your impact. This book is a gift to anyone who believes that character is the foundation of championship success.”
Tom Jacobs
CEO, College Baseball Hall of Fame, and Executive Director, College Baseball Foundation
“Matt and I have been through the battles together. We were competitors who locked horns. I always respected Matt’s intelligence, his ability to get the most out of his athletes, and his team’s fight. Rise, Rule, Repeat is pure Matt Knoll. Authentic, insightful, and rooted in what truly matters.”
Peter Smith
USC Tennis, Five-Time National Championship Winning Coach
“Rise, Rule, Repeat is a master class in building a championship culture and program from the ground up, which is exactly what Matt Knoll did with the tennis program at Baylor. With powerful insights on leadership, accountability, and vision, it offers a blueprint for anyone striving to lead with purpose and create lasting success.”
Ian McCaw
Vice President and Director of Athletics, Liberty UniversitY
“Before I joined Baylor University with Matt Knoll as head coach, I was just a regular junior tennis player with some talent but no real guidance or purpose. Under his coaching, I didn’t just become a better tennis player; I became a better person. Through his life lessons, I found purpose, became a national champion with my team, and eventually reached my dream of playing professionally for twelve years. He helped me understand the true meaning of being part of a team and how the right mindset can change everything both on and off the court. Now, as I step into my own journey as a college coach, I continue to lean on the lessons he taught me and the leadership methods he lived by. He is still my biggest mentor, and I’m forever grateful for the impact he had on my life.”